Zitat von BoudicaI think the ad is alright. Better then the Clear one which doesn't even feature his own voice.
Renault have quite a few divers to choose from so it is interesting that they chose Kimi as the face of Renault. But of course as they stated it also shows how strong he is as a brand. He has become quite his own brand and identity, moreso then the other drivers on the grid.
I agree. The ad is okay, he has done much worse ones if I think of the Ferrari/Shell ad " title="ha" /> and he looks hot " title="naughty" /> h" title="hih" />
ZitatFrom a boy to the last Mohican By Kari Melart
Iltalehti F1-extra (paper edition) March 2013
Kimi Räikkönen landed to the F1-world like a stranger from a different planet and his flight to World Champion was written in the stars already a long time ago.
Vihti Nummela in July 1998. Kimi Räikkönen wins Finland's championship in Karting Formula-A after controlling the events superbly.
- Of course my aim is to go to Formula One, but I intend to continue in karting for a few seasons. After that the intention is to go to bigger cars, the 18-years old junior says in Iltalehti's interview.
It didn't go exactly like that. In summer 2000 Räikkönen wasn't moving around from one karting-track to another, instead he showed spectacular superiority in Britain's Formula Renault -serie and without knowing it himself he was only a few months away from his first F1-test!
Soon after winning his national championship in karting - and European silver - he sat for the first time in a Formula Ford' in Donington and participated in the open championship-serie with the same machinery in 1999. However the season was a huge disappointment; Haywood Racing's car was badly unfinished and unreliable so he had one retirement after another. In the end he was left with only 5th position in Euro cup.
But when the century changed it was time for an impressive revansch; with Manor Motorsport he got nine bull's eyes in Formula Renault's serie in Britain and Europe.
The next logical move would have been F3 or F3000 at the most. But it wasn't.
By Mika Salo's recommendation Peter Sauber offered Kimi his first F1-test in Mugello on September 13th in 2001 going against all doubts and expectations. Kimi had only 20 races in smaller formulas under his belt, but after getting inside the F1-car's cockpit he didn't leave anyone cold. Not even Michael Schumacher, who followed the youngster's mature grips astonished.
- If I were you I'd hire him, Schumi advised Sauber.
And Sauber didn't hesitate after that.
No other driver in F1-history has flown that high from that low with one jump. And no other driver will probably ever fly either.
The rest was written in the stars a long time ago, Kimi's journey to the absolute top of the F1-pyramid was so blindingly fast that it couldn't end other than in the World Championship.
In Ferrari Kimi didn't need more than one season (2007) to make his dream come true. Only Juan Fangio and Jody Scheckter have earlier accomplished the same in Ferrari.
The achievement changed the Italian reporters aggressive and very personal criticism into pompous praisal. Kimi was no longer an annoying closed robot with a factory defect to them, instead he became a divine phenomenon to whom they allowed his unique personality. But just for a moment though.
In the storm of Ferrari's hardships (2008-09) the Italians turned their coats rudely and took the Finn in their teeth.
Kimi got enough of the whole F1 and jumped into a rally car.
Now he has returned and he is more relaxed than he has ever been. Räikkönen isn't still any verbal machine gun, but the appreciation for his mysterious nature has grown remarkably.
The media has learned to understand and respect the brave man who walks his own path, who is always concentrated solely on his work and who has kept his distance and hasn't run his mouth unnecessarily in front of the cameras or in the magazines, also he has never resorted to the politics that is so common in F1. Finally almost everyone accepts Kimi for who he is. A child of nature.
Of course he might still be a nightmare for some team managers who have a strict discipline and favour eagerly PR-spiritedness, sparkliness and seamless co-work with sponsors - but as a professional in his genre he is perfect in the illusion of imperfection he gives.
These days almost all pilots come from the same boring mould without edges. Räikkönen doesn't.
And thanks to this Kimi is like a fresh breeze from the legendary past, when drivers had an arbitrary right to act against the unwritten etiquettes.
Yep. Its kind of finnish saying to say "the last mohegan" meaning northern american indians who were the last of their tribe.I believe there is a book named the last mohegan for youngsters.
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Tue Mar 05, 2013 10:53 am
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